weareoffside.eu

Background

Since 2025, OFFSIDE has been producing interactive music formats in public spaces out of Berlin. Its core format is silent disco: two DJs, two channels, wireless headphones, silent on the outside and fully alive on the floor. The format was already running in shopping centres, at block parties and open-air activations, but there was no website. Anyone wanting to book OFFSIDE ended up on Instagram. For centre managers, agencies and brands, exactly the people who commission an activation, there was no single place where the format, the references and the contact details came together.

Objective

The brand’s first website of its own, built for decisions on the client side:

• explain the format so a centre manager can assess it
• show references with verifiable numbers and press coverage
• take enquiries directly through the site
• German and English as equals, not a translation afterthought
• stay data-frugal, because the site is shared in professional settings

Solution

Appearance. We developed the design and the build from scratch, no purchased template. A dark stage, moving images from real event footage, calm typography. The site should carry the same energy as an evening on the floor, without ever getting loud.

The format explained. A dedicated page for OFFSIDE Silent covers the principle, the areas of use, what is included, headphone rental and an FAQ. The questions that come up in every sales conversation are answered upfront: space required, actual volume, setup and teardown times.

References with evidence. Every event is listed with location, dates and figures, alongside client quotes and press coverage. The numbers come from OFFSIDE; we built the structure that makes them easy to maintain.

Enquiries without detours. The contact form posts to an endpoint on their own server. From there two emails go out: a notification to the team and a confirmation to the sender. A hidden field catches spam bots. No third-party service, no database, no subscription to a form provider.

Two languages with their own URLs. German sits at the root, English under /en/, with translated paths: /referenzen/ becomes /en/references/. Sitemap and hreflang entries pair them correctly so search engines serve the right language version.

Data-frugal. Only strictly necessary cookies, no analytics, no tracking. Fonts and videos are served from their own server rather than from Google or YouTube.

Outcome

OFFSIDE now has an address of its own instead of a social media profile. Enquiries arrive directly through the site and land in the team’s inbox. References and press coverage sit in one place that can be pointed to during a pitch. The site is served statically, loads accordingly fast and runs without monthly fees for form, font or analytics services.